SERVUS! / SERVE/US ECONOMY


Welcome! If you're reading this, you may have visited the stall at Leeds University as part of Performance Studies International (PSI) #18 and Ludus Festival Leeds. The following will provide some information about what you saw/ participated in. I also invite you to get in touch with me privately at alison DOT e DOT matthews AT gmail DOT com 
if you'd like to give some feedback, request a photo, or just chat about the experience!

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Ten Cents a Dance is a platform that invites participants to engage as customers with a one-on-one performance by a single artist. Each customer-participant’s experience is tailored according to the amount they’re willing to pay: paying more might result in more intimacy, a longer piece, or a better quality of stage presence from the performer. The result is an experience both familiar in a capitalist society and disorienting: can “playing with paying” help us to re-evaluate how and why we ascribe value to artistic activities?

The piece is for one audience member at a time, and invites each participant to engage with the work through a dramaturgy we all know and love – the live purchase. The “stage” takes the form of a humble table across which you might be used to buying lemonade from a child.

The participant chooses her/his level of engagement through a “price list” in the form a menu in front of them, which works by the logic of “the more you pay for, the more you get” – more money equals more intimacy, a longer show, a fuller one. Each customer enters into the theatrical contract on her/his own terms, with the short performance piece then framed by the logic of the values attached.

The content of the performance? Well, afraid you can’t try before you buy . . .